May 2011
1 post
Keeping clients close - make clients want to pay...
Naturally, you want to reduce your debtor days, while your customers want the cashflow advantage of settling bills as late as possible. This article is about how you motivate your clients to start settling their bills in a timely manner.
Why clients pay
The reasons clients pay can be classified under two headings:
1. Fear
2. Guilt
Either your clients fear the consequences of not paying you (such...
